Checkers & Rally’s
The Great Spud Sacrifice

BRIEF:
Win National Fry Day on Twitter.

IDEA:
Take the cult following of our famous seasoned fries, and exaggerate the “cult” part.
Teaser videos:
Twitter Polls:
On National Fry Day, people voted on how to kill our potatoes in polls.
Sacrifices:
Here are some of the ways we helped our spuds “achieve Fryvana”.
Swag:
We sent merch to our most engaged cult members, including their very own spuds.
Indoctrination:
Inside the packages was a USB drive with desktop wallpapers, and a special readme.txt.
Made at Fitzco with Erin Stockwell, Noel Cottrell, Bryce Burton and many other team players.
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