The 3% Movement
Unblock The Ratio
BRIEF:
The involvement of female creatives makes the work better, period. But with the number of women in creative departments being so low, pure probability is getting in the way of great ideas.
IDEA:
Gender inequality is acting as a real-life adblocker.
Gender inequality is acting as a real-life adblocker.
AWARDED:
Young Shits - The Shit That Came So Close to Winning
Young Shits - The Shit That Came So Close to Winning
We’ll partner with industry press to “adblock” female-led work, asking people to join the pledge to #UnblockTheRatio.
Making the pledge will give people access to the #UnblockTheRatio Talent Directory.
Think Working Not Working but for new, rising, and established female creatives. So agencies can put their money where their mouths are, and get to hiring.
Think Working Not Working but for new, rising, and established female creatives. So agencies can put their money where their mouths are, and get to hiring.