Augmented Reality PSA:
Walker's Ed
BRIEF:
Get pedestrians playing augmented reality games on their phones to pay attention to their surroundings.
IDEA:
Require students to take "Walker's Education" as part of their Driver's Education classes.
Require students to take "Walker's Education" as part of their Driver's Education classes.
AWARDED:
Young Shits - The Shit That Came So Close to Winning
Young Shits - The Shit That Came So Close to Winning
"Walking simulations" will present students with scenarios to test their ability to pay attention to what is going on while they're walking around.
A pop quiz will then put every student's knowledge to the test.
At the end of the lesson, each student will receive their "Walker's License."
The licenses will themselves be AR-enabled, revealing special messages when viewed through a phone.
The licenses will themselves be AR-enabled, revealing special messages when viewed through a phone.